In December 2022, ITV News turned a regional spotlight onto Hull Sisters, providing a vital platform to broadcast our emergency appeal for struggling families across Hull during the winter freeze.
Reporter Matt Price detailed the harsh realities unfolding inside our community hub as the escalating cost of living crisis took a severe toll on local households. The broadcast articulated the devastating impact of inflation on young mothers, single parents, and infant nutrition, highlighting that many families were unable to afford basic baby milk and nourishing groceries.
Through ITV’s coverage, Hull Sisters launched an urgent appeal calling for donations of essential infant formula such as Cow & Gate and Aptamil, alongside emergency food parcels and hygiene items. The report emphasized that grassroots safe spaces like Hull Sisters often step in where statutory safety nets fall short, delivering direct relief to mothers and children facing acute hardship.
Regional broadcasts like this play an indispensable role in mobilizing public generosity, connecting community need with direct action to ensure that no baby or mother goes hungry in our city.
